GROW Branding

Concept Development/Design and Execution

I created a new logo for GROW, a for fee woman’s business development club which offers a resource library, learning/discussion live meetings, GROW Guides, and peer support.

GROW COMMUNITY is a free community—an accessible entry point that allows participants to tap into valuable resources, such as monthly events and business lessons, without any financial commitment.

The tree in the first logo, and the font reflect movement. I liked the idea of the blue and pink colors appearing in unexpected places, as leaves on the tree, to suggest that anything can be possible with the right vision. I purposely made the tree bend to the right and the grass tilt up reaching toward the sky, suggestive of growth and potential. Both logos, whether a tree or sapling, reflect strength and are symbolic of opportunity and progression.